Doritas announces new corporate sponsor for this holiday season
Doritas, the chip, is putting its name on Sustainability Systems' rockets through the holidays. Limited edition Launch Ranch flavor is in stores now.
Grocery aisle 7. After losing three sponsors in a week, Sustainability Systems needed a win. It got a big one. Doritas is its exclusive holiday partner.
The deal puts the Doritas logo on both rockets and a new flavor on shelves. Launch Ranch tastes like regular ranch, but the bag says it was "inspired by orbit."
Our chips are bold. Their rockets are bold. Also the bags are recyclable. We checked first this time.
Public support for Sustainability Systems jumped seven points in a day. The inflatable soda can has been replaced by an inflatable chip. It's bigger.
